Convenience Stores Are Perfect Summer Partners

"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why we set up near beer coolers often. Those are our guys."

Meet The Market Managers: Steven Griffin, Seven Bridges Jacksonville

I've been fortunate over the past six years to work with a lot of sports radio stations across the country. I haven't publicized most...

Know The Research That Serves You Best And Forget The Rest

"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."

Ben Franklin Knew When To Spend Money, Do Your Clients?

"Remember, even Low-Ball Lenny deserves love."

Five Goals: Rick Cordella

"I think it’s easy to get lost on the day-to-day grind of managing a business, but I try to take a step back every now and again and appreciate how lucky I am to be involved in these sports properties that I grew up idolizing."

Anatomy Of a Broadcaster: Matt Vasgersian

"Did I mention he was a busy guy?"

Meet The Market Managers: John Kijowski, Hubbard Radio St. Louis

"I believe confidence comes from competence. You have to be competent over years. Then it's the ability to communicate tough decisions honestly and transparently and say that you've looked at it from all angles and you didn't do it by yourself."

The Letter Every Young Seller Should Receive

"The longer you stay in the radio business, the more you will be able to create your own path to hit your numbers. But you are new to the business, so you have a lot of choices to make very soon."

Baby Boomers Have All The Money, Brands & Advertisers Have To Pay Attention

"So in the Boomers, sports leagues and networks are capturing an audience that is not only far wealthier, but far more enthusiastic about engaging with their products."

How The NCAA Tournament Went From Tape Delay To TV Juggernaut

"Imagine living in the Midwest or East at the time and only getting to see the great UCLA teams of that day in the title game."

Popular

Point to Point Marketing