4 Steps For Turning A Call In Into A Closed Deal

"By communicating up front, you will hopefully eliminate the 25% of clients who you will never really click with and should have never been assigned to you in the first place."

Anatomy of an Analyst: Jeff Van Gundy & Mark Jackson

The two men play off each other well, they seem to balance one another out. Calling each other out on things and eventually getting back to the game they’re watching.

Five Goals: Jorge Sedano

"The pandemic has taught me that nothing is a given. Therefore, whether it’s my personal life and I’m taking the kids to the beach or whether I’m covering a playoff game, I try my best now to really look around and observe every little detail."

Want To Sell Digital? Know How It Works For The Client!

Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.

Anatomy of a Broadcaster: Kenny Albert

"There really is no flash or catch phrase that Albert relies on. It’s just solid broadcasting and a voice that can transcend multiple sports."

News & Sports Is A Perfect Marriage For Sales

"Plenty of sellers have a news talk/sports talk combo to sell especially if they are in AM-heavy clusters."

Networks Search For The Perfect Way To Bug Us

I’m not sure that there will ever be a perfect scorebug, one that pleases most if not all of the viewers. I don’t think it’s possible.

The Gold Rush Is Here & Talent Have Never Had More Leverage

To say that sports gambling has improved the fortunes for big names in media would be akin to declaring that a Stop sign is red. Gee, ya think?

Two Great Formats, One Kickass Supersite

"This is a strategic move aimed at making things easier for the reader, and showcasing the best of two great brands and formats on one kickass supersite."

Anatomy of an Analyst: Mel Kiper Jr

"When you hear the name Mel Kiper Jr, you know it’s time for the NFL Draft."

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