OutKick 360 Isn’t Just Talking To The South Anymore
"We came in with an understanding of Nashville, North Alabama, Southern Kentucky, East Tennessee, West Tennessee and then they email us saying, 'let's go for everywhere and see how this thing can grow'."
Reflecting On 30 Years of ESPN Radio
“There is an intimacy in the relationship you develop with your audience in radio that is unlike anything I’ve found in any other medium.”
CNN’s Marilyn Monroe Special Scores Low Live Numbers Thanks To NFL Playoffs
"The first two hours of "Reframed: Marilyn Monroe" were down 13 percent in total viewers and down 17 percent among adults 25-54."
The Best Defense Against An Ornery Subject Is A Good Question
With the right question, a reporter never has to assume an antagonistic stance or role.
What is The Next Evolution For Nickelodeon And The NFL?
"The NFL and Nickelodeon are a perfect marriage. An expanded package of games is the ideal next step."
Five Down and Dirty Ideas For Gaining Radio Sales Advantage
Tie into the local team and have two ads ready to go. One if they lose and one if they win.
Sports Are Learning To Meet Gen Z Where They Are
"The crux of the issue is that Gen Z is the first generation of kids who are truly free to find their “thing” in a way previous generations never could thanks to modern connectivity."
How Soon Is Too Soon To Lean Into The NFL Draft?
"I think there will be even more hype and content leading up to Draft than last year."
Dallas Cowboys: Proof That Marketing Works
"Good marketers can convince you their products are anything they want you to believe those products are."
What Should Radio Be Thinking About On Martin Luther King Day?
"Shouldn't we be doing more than just waiting for resumes with "black-sounding names" on top of them to come across our desks?"
