Make More Presentations
"There isn't a sales problem in the world that can't be cured by more presentations! More presentations equals more sales! Period. Ask and I...
Replacing Iconic Shows Is a Very Tall Order
"Replacing Francesa is a tall order. He's arguably the most successful sports radio host to ever work in New York City."
The D Word
This week’s topic is digital. Or as some media sales reps call it “the D word.”
I recently ran into someone I knew in media...
Twitter’s Changes Offer a Sports Radio Education
We've all heard the saying "less is more". Apparently though, Twitter doesn't agree with that phrase. The company has decided to adjust its position...
Q & A with Matt Hochman of WEEI
When you look for a sports media seller to profile, you might as well start with one of the most experienced. Matt Hochman started...
Storytelling and Formatics Are a Winning Combination
Each week my ears are glued to radio stations all across the country. Being a former programmer turned consultant, I'm constantly looking for ways...
Baseball and Radio Managers Must Excel At These 5 Steps
While the Los Angeles Dodgers and Houston Astros engage in a battle for major league baseball supremacy, the news off of the diamond during...
Technology Stands No Chance Against Personal Connections
To email or not to email, that is the question.
Technology is a great thing and I’m a huge fan of the meme that says:...
The Athletic Might Be Brash But That’s OK
How many times in the sports media business have we taken the best :10 seconds of a commentary and featured it while looking past...
Always Be Hiring
“A-B-C. A, always. B, be. C, closing. Always be closing. ALWAYS BE CLOSING!”
A great line from a great movie. If this is the first...
