Thick Skin Is Required In a Performance Based Business

What I have to say isn't going to sit well with a few folks in our business. And that's OK. Because sometimes tough words...

BSM Celebrates Its Two Year Anniversary

The past month has been chaotic, with two and a half weeks of travel causing me to feel out of sync. I've attended the...

Creating Ideas That Sell

Let’s talk about ideas. Ideas sell. The only thing better than a good idea is a great idea. And the best thing about a...

Sales and Programming: One Side, One Team

Put this one in the “wish somebody would have told me sooner” category. Had I known sooner that the smartest thing an on-air host...

If The Audience Is Hungry, Don’t Make Them Wait To Eat

One of the biggest challenges sports radio shows face on a daily basis is maximizing air time and diving into valuable content. When you're...

Selling Passion in Sports Radio

I am one of the lucky ones. At a young age, I would take my Fisher-Price recorder and tape St. Louis Cardinals baseball games,...

Why Blackballing a Local Team Is a Bad Bet

Rarely do sports radio brands take drastic measures to blackball sports teams from being covered and discussed in local markets. Even when a particular...

The Fine Line Between Treasure and Trash

Inspiration can be hard to find at times. Especially if you're an on-air talent and working with less than spectacular material during a slower...

Has Sports Media Content Become Too Serious?

Growing up in Brooklyn, sports were a huge part of my childhood. My first memory involved the New York Yankees winning the World Series...

3 Sports Media Stories Worthy of a 30 For 30

What if I told you, that another sports media show or personality would be given a future 30 for 30 documentary. Who would you...

Popular

Point to Point Marketing