Does It Pay To Broadcast Live From Radio Row?
In ten days, sports radio stations across the nation will invade Houston, Texas to broadcast live from radio row, during the NFL's annual week...
Simple Ways To Measure Self-Improvement
Now that 2016 has passed us by, and you've returned from a winter break and began to settle back into your normal routine, I...
Radio Industry Reaction To Mike and Mike Splitting Up
The media world has been buzzing since Richard Deitsch broke the news that Mike Greenberg would be leaving his radio program on ESPN Radio...
Swimming In Digital Waters
In most buildings, talent are conditioned to think about the here and now. They're consumed with creating content, watching and reading about sports and...
The Barrett Sports Media Podcast Is Coming Soon
If you frequent this website, chances are you've noticed the podcast section has been quiet for the past few months. Starting in February 2017,...
The Challenge of Covering Sports in 2016
This week it was Richard Sherman. Last week it was DeMarcus Cousins. Prior to that, Jeff Fisher, Colin Kaepernick, Donald Trump and others found...
The Checklist For Hiring a New On-Air Personality
Many things stay the same in sports media. Especially when it involves a brand's weekday lineup.
If you look around the sports radio format today,...
Another 10 Talents You May Not Know, But Should!
One of the rewarding parts of being a sports radio strategist and consultant, is having the time to observe different brands, markets and individuals....
It’s a Bad System…But It’s The One We’ve Got!
The system is rigged. Dead people are voting. Mailed in entries are being tossed aside. Special interests and the media are doctoring materials and...
Now Hear This: The Big Show – 97.5/1280 The Zone
The majority of sports talk programming revolves around passionate and opinionated hosts talking about the local or national sports stories that matter to each...
