The Pros and Cons of Booking Guests
Booking guests is an exhausting process which can often challenge and frustrate sports radio producers. Some people love the thrill of the chase and...
Sitcoms Not Movies
Anyone who has worked with me over the past 10 years has either heard me utter the term "Sitcoms Not Movies" or they've seen something...
Growing Sports Radio’s Bottom Line!
For the past 19 years I've made my living in the radio industry. Most of that time has been spent in the sports talk radio...
The Face of Your Audience: Why Perception Isn’t Always Reality
In 2013, Arbitron conducted a study on radio listening which showed that over 92% of American's over the age of twelve listen to the...
Selling Drama The TNT Way!
For the past 10 years, if you've watched TNT television you likely heard the channel's slogan "We Know Drama". It's a tagline in my opinion which...
“Managing Up” Is Part of the Game
If you're a basketball fan then you'll likely remember what occurred on May 7, 2014. On that day, current ESPN NBA Analyst Mark Jackson was...
Are You In The Winning Business?
This past week I was fortunate enough to be able to lead a group meeting inside the Oakland Raiders facility. I've been inside this...
Marketing The Right Message
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...
The Power of Production
Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests...
Keys To Being a Good Interviewer
"You may not know John Sawatsky's name or face but if you watch any of ESPN's programming, his work is on display every single night."
