The Barrett Sports Media Podcast Is Coming Soon
If you frequent this website, chances are you've noticed the podcast section has been quiet for the past few months. Starting in February 2017,...
The Challenge of Covering Sports in 2016
This week it was Richard Sherman. Last week it was DeMarcus Cousins. Prior to that, Jeff Fisher, Colin Kaepernick, Donald Trump and others found...
The Checklist For Hiring a New On-Air Personality
Many things stay the same in sports media. Especially when it involves a brand's weekday lineup.
If you look around the sports radio format today,...
Another 10 Talents You May Not Know, But Should!
One of the rewarding parts of being a sports radio strategist and consultant, is having the time to observe different brands, markets and individuals....
It’s a Bad System…But It’s The One We’ve Got!
The system is rigged. Dead people are voting. Mailed in entries are being tossed aside. Special interests and the media are doctoring materials and...
Now Hear This: The Big Show – 97.5/1280 The Zone
The majority of sports talk programming revolves around passionate and opinionated hosts talking about the local or national sports stories that matter to each...
Should The Election Be Discussed on Sports Radio?
"Stick to Sports", "This is supposed to be a sports station", "I don't care what you think about anything other than sports". If you've...
Now Hear This: Colin Cowherd – Fox Sports Radio
Each week I scan the country looking for a segment of audio that jumps out. For this week, I've selected a six minute piece...
Is It Time For ESPN To Split Up Mike and Mike?
Pairing two people together and developing a great show isn't easy. Turning that show into a mainstream brand is even harder. Sustaining it for nearly...
Now Hear This: The Dan Le Batard Show – ESPN Radio
Welcome to the second installment of "Now Hear This". Most of the time when you listen to a sports radio show the hosts are...
