Welcome To The 2016 Sports Radio Draft
Welcome to the second annual sports radio draft. I created this project last year to introduce sports radio fans, and industry people to some of...
Lessons Learned Last Week In Las Vegas
Sin City was electric last week, thanks to its usual festivities, and the arrival of the 2016 NAB Show. Over one hundred thousand people...
The Evolution of Mad Dog Sports Radio
In society, we use terms like mainstream and underground to describe popular and unfamiliar trends. To those working in the terrestrial radio business, local...
When Corporate Greed Takes Over The Game
Allow me to vent for a minute. On Friday, Bloomberg reported that the NBA owners have approved advertising on jerseys. As soon as I heard...
The Power of Branding and Versatility
The world of sports media has evolved over the past decade, causing industry professionals to make career sacrifices, and open their minds to new possibilities....
Digging Into The Content Evaluation Process
It's true that most on-air personalities believe the content they create is exceptional. They're prideful, stubborn, confident, smart, and more times than not, have...
Why We Can’t Keep Ignoring The Signs
"It's the same old story, same old song and dance, my friend"
- Aerosmith
It's ironic that a couple of lyrics written by a rock band...
Creating Personal Connections Through Life and Sports
Building a bond with an audience takes a lot of hard work. Listeners tune into sports talk shows for different reasons, but anytime I've done research...
Inside The CBS Sports Radio Network
The CBS Sports Radio Network is approaching its fourth year in business. The operation launched in September 2012 with 80 stations clearing the CBS...
The Intersection of Content and Advertising
In today's rapidly changing world, sports media consumers are making it known that they want less interruptions during their programming experiences. The problem though,...
