Is Radio Ready For The Rise of Digital?
Steve Jobs once said “people don’t know what they want until you show it to them” and he was exactly right. When a new...
Tapping Into The Soul of The Audience
In sports radio, the connection between listener and host runs deep. Depending on how long a personality stays with a radio station, that relationship can...
Why Every Brand Needs Sports Marketing
A brand's success is often determined by the way it performs in two critical areas - Ratings and Revenue. You can include other items...
Playing The Game Without Coaches
Imagine this scenario. It's the fourth quarter, less than a minute left, your football team is down 1 point, and your offense is on...
Sharing Your Success With Your Audience
Earlier this week I posted two stories highlighting the positive gains made in Nashville by 104.5 The Zone, and in Houston by ESPN 97.5....
What Sports Radio Can Gain From Ben and Jerry’s Example
Inspiration can sometimes be found in the strangest places. It happened to me last month during a three-day getaway to Burlington, Vermont.
The purpose of...
Dealing with The Dead Zone of February
We've reached that time of year where most sports radio stations across the country prepare for a ratings decline following a strong fall and...
BSM To Present “The 2015 Best In Sports Radio Awards”
During the past few months a couple of publications have produced an annual "Best Of" the sports radio industry. The lists have created a...
Is Radio Still Willing To Pay For Premium Talent?
If you haven't heard Mike Francesa's interview with Katie Nolan you need to stop what you're doing and listen to it. It is fascinating...
Striking While The Iron Is Hot
Landing a job can be a very emotional and tiring process. In most cases, candidates wrestle with numerous questions about whether to stay or...
