Columns

Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.

As has been written about and discussed plenty on Barrett Media and elsewhere this week regarding the sports radio wars between the "old school"...

This is just another available data set -- for free! -- that programmers and can hosts can use to inform their decisions.

"If the product is stronger, the audience is larger, and the business is healthier than ever, then there’s nothing to hide from. Say it. Prove it. Own it."

"Although ESPN2 and CBS Sports Network approached their pre-tournament programming with distinct styles, both shows succeeded in their goals."

"Today, I’m thrilled to add three more talented professionals to our music radio lineup."

Some might say Bob Iger's legacy is "complicated." I disagree.

"This year’s tournament didn’t just remind people why baseball matters. It reintroduced the sport to an audience constantly being pulled in a dozen different directions. The challenge now isn’t creating interest. It’s maintaining it."

Radio was a big part of her start. Her team even enticed Frank Bell to leave his successful radio programming job to make sure radio was part of the plan.

Few own attention on social media like Tucker Carlson. There's just one issue with that.