If Music Radio Wants Listener Loyalty, Give Them a Story to Follow

If you’re on the air and have built a relationship with your audience, are you telling your story? The more listeners know about you and the cast of your show, the more points of relatability they will have with you.

NBC Sports Use of Snoop Dogg at the Winter Olympics Reveals A Hidden Truth

"NBC Sports didn’t change the games. It didn’t alter the rules, the athletes or the stakes. It simply changed the lens."

NHL Network Scores a Game Winner With Winter Olympic Hockey Mania

"Cheers to NHL Network for sending the pair to Italy for the Games. There is nothing like having that firsthand, on-site knowledge transferred to viewers."

News/Talk Radio Can’t Ignore Digital Video Any Longer

The industry is shifting. Or, depending on your viewpoint, has already shifted. The news/talk format can no longer pretend that this avenue doesn't exist.

Barrett Media’s Top 20 News Digital Shows of 2025

"A total of 158 digital shows were available for voting consideration in the News Digital Shows category."

Radio Not Playing Bad Bunny is Bad Programming

"I don’t believe programmers are ignorant. I don’t believe they’re arrogant. But I do think some are trapped inside systems built for a different era."

The One Thing Sean Hannity Must Accomplish For New Fox News Podcast to Find Success

There’s no shortage of ways to get opinions from Sean Hannity, and that’s precisely the one thing this podcast can’t become if it wants to matter.

Apple’s Video Podcast Shift Must Be a Wake up Call for Sports Radio

"The brands that win over the next decade won’t debate whether video matters. They’ll focus on executing it better than anyone else. They’ll understand that visibility drives discovery, discovery drives engagement, and engagement drives revenue."

Why the Epstein Files Remain a Focal Point For TV News Brands

The larger story has become a fixation for cable news and Sunday shows, all aimed at the mystery of why these members of the elite establishment would aid this despicable child molester years after his 2008 guilty plea.

How Radio Can Correct a Broken Music Discovery Experience

"Radio can serve as the music listener’s escape while also allowing for entertaining discourse and conversation. These methods can ultimately lead to radio becoming a destination for music discovery."

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