Pop programmers hear melodies. AC programmers hear something more interesting than another Maroon 5 song. AAA programmers hear musicianship and the chance to play someone without a man bun.
"Radio row at Super Bowl LX is a clear reflection of an industry in transition. Yes, the space is tighter and schedules are shorter. Budgets are often scrutinized to make the trip at all. Yet the demand to be present remains strong."
"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"