Bad Commercials Can Be More Problematic Than Long Stop Sets
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”
How Craig Schwalb Helped Usher WBBM Newsradio Into the Digital Age
"We're much more aggressive on multi-platform content than the station used to be. We really identified a lot of opportunities there.”
KUZZ’s Brent Michaels Brought the Country Radio Seminar and California Wildfire Relief Together
The California Wildfire Relief shirts were the brainchild of KUZZ Bakersfield Program Director Brent Michaels. KUZZ and Michaels are no strangers to charitable causes.
ESPN’s Sal Paolantonio Learned Television Skills ‘On the Fly’
"My goal is to make sure that the audience responds positively to what I’m saying or reporting on TV or radio."
Sports Radio’s Advice on How To Navigate the ‘Dead Period’
"It’s a good time to engage the audience differently.”
Alt 98.7 Detroit’s Julia Lepidi Strives To Standout From The Others
"The market is full of really great, long-running, full-cast morning shows. However, I’m proudly the only female-lead, music-intensive morning show. Our station thrives on having our own lane.”
Ray Ferraro Witnessing Hockey’s Growth After Record-Breaking 4 Nations Face-Off on ESPN
"It was a grand slam for the league."
Channel 93.3 Denver’s Nerf On #Happens And The State Of Alternative
“It's a great event, and for Alternative, it's the last thing of its kind."
105.7 The Point’s ‘The Rizzuto Show’ Thrives By Being Themselves
“One of the best things about our show is that we don’t play characters,” says Rizzuto. “We’re all ourselves on the air."
KNBR Changes Opened the Door For Greg Silver, and He’s Grateful and Focused on Making the Most of His Opportunity
"I am young in this business, and it is my job to help make the show fun and informative and entertaining."
