Tag: 95.7 The Game

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Why Great Brands Never Stop Making Adjustments

If you want to watch a group of people freak out, utter the one word that makes them uncomfortable - change! The minute they...

John Lund Leaving 95.7 The Game For KNBR

Over the past five years, 95.7 The Game has emerged as a legitimate competitor in the Bay Area to KNBR. During that time, talent...

95.7 The Game Signs 3-Year Extension with the Raiders

95.7 The Game in San Francisco has reached an agreement with the Oakland Raiders to remain the team's radio home for the next three...

The Intersection of Content and Advertising

In today's rapidly changing world, sports media consumers are making it known that they want less interruptions during their programming experiences. The problem though,...

Is Radio Ready For The Rise of Digital?

Steve Jobs once said “people don’t know what they want until you show it to them” and he was exactly right. When a new...

Tapping Into The Soul of The Audience

In sports radio, the connection between listener and host runs deep. Depending on how long a personality stays with a radio station, that relationship can...

Dealing with The Dead Zone of February

We've reached that time of year where most sports radio stations across the country prepare for a ratings decline following a strong fall and...

America’s Top 20 Local Sports Radio Stations of 2015 Are…

Last night, the world watched as the Denver Broncos defeated the Carolina Panthers in Super Bowl 50 to become world champions. It was a...

America’s Top 20 Local Sports Afternoon Shows of 2015 Are…

We've reached the halfway point of our "2015 Best In Sports Radio" series. So far we've featured America's Top 20 Local Sports Morning and Midday...

America’s Top 20 Local Sports Midday Shows of 2015 Are…

It's Day #2 of our 6 part series honoring the best in sports radio. Yesterday we revealed America's Top 20 Local Sports Morning Shows...

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."