Tag: 95.7 The Game
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95.7 The Game Lands The Golden State Warriors
The Golden State Warriors and Entercom’s 95.7 The Game (KGMZ-FM) have reached a multi-year agreement to make the San Francisco-based sports station the new...
Product + Knowledge + Passion = Revenue
In the radio business, there's this constant struggle between what matters more - generating revenue, or delivering great programming. Clearly you need both to...
KNBR Adds Jeremiah Crowe To Programming Team
KNBR in San Francisco is stocking up on talented people. Last week, the radio station convinced John Lund to leave 95.7 The Game, and...
Why Great Brands Never Stop Making Adjustments
If you want to watch a group of people freak out, utter the one word that makes them uncomfortable - change! The minute they...
John Lund Leaving 95.7 The Game For KNBR
Over the past five years, 95.7 The Game has emerged as a legitimate competitor in the Bay Area to KNBR. During that time, talent...
95.7 The Game Signs 3-Year Extension with the Raiders
95.7 The Game in San Francisco has reached an agreement with the Oakland Raiders to remain the team's radio home for the next three...
The Intersection of Content and Advertising
In today's rapidly changing world, sports media consumers are making it known that they want less interruptions during their programming experiences. The problem though,...
Is Radio Ready For The Rise of Digital?
Steve Jobs once said “people don’t know what they want until you show it to them” and he was exactly right. When a new...
Tapping Into The Soul of The Audience
In sports radio, the connection between listener and host runs deep. Depending on how long a personality stays with a radio station, that relationship can...
Dealing with The Dead Zone of February
We've reached that time of year where most sports radio stations across the country prepare for a ratings decline following a strong fall and...