Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.
"Sports radio is an expensive format. To me, when done right, it’s a durable, dependable, money-making format. Even more so now, with fewer things that get the collective eyeballs and ears at one time."
"There’s no art to a format flip, but the rule of thumb has always been to limit your change. Too much change risks losing listeners you may never get back"
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."