Tag: 97.3 The Game

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

How Steve Czaban Recovered After the End of iHeartMedia’s 97.3 The Game

Features John Mamola John Mamola -
"Sports radio is an expensive format. To me, when done right, it’s a durable, dependable, money-making format. Even more so now, with fewer things that get the collective eyeballs and ears at one time."

iHeartMedia Officially Ends Wisconsin-Based “The Game” Network

Sports BSM Staff BSM Staff -
"The network’s closure also brings significant shifts to local programming in Milwaukee."

Dan Bernstein’s Departure From 670 The Score Leads Barrett Media’s Top 5 Sports Talk Radio Stories of 2025

Columns BSM Staff BSM Staff -
"After thirty years of service on the Chicago sports talk leader, Bernstein was removed due to a social media exchange with a followers on Twitter."

Good Karma Brands CEO Craig Karmazin Remains Interested in Green Bay Packers Radio Rights Return to Company

Radio BSM Staff BSM Staff -
"We have so many great content creators that we could do great pregame and postgame coverage where we could sell all of those things"

What Can Be Learned From How iHeartMedia Flipped 97.3 The Game In Milwaukee

Columns John Mamola John Mamola -
"There’s no art to a format flip, but the rule of thumb has always been to limit your change. Too much change risks losing listeners you may never get back"

iHeartMedia Drops Sports Talk on 97.3 The Game Milwaukee Following Layoffs Last Week

Radio BSM Staff BSM Staff -
"We're still doing a show for the rest of the state. We're on the iHeartRadio app"

Mike Heller Out At 97.3 The Game Milwaukee

Radio BSM Staff BSM Staff -
"For the foreseeable future there's going to be a lot more golf in my daily life. I'll explain more as time goes on"

The Audacy Partnership Is a Wake up Call to iHeartMedia Sports Radio Stations

Columns John Mamola John Mamola -
"You can always learn a thing or two from your competition—but only if you’re willing to watch and listen."

Why Steve Czaban Believes the NFL Draft in Green Bay Will Be a Once-in-a-Lifetime Event

Features Derek Futterman Derek Futterman -
"We’re still so far away from actual football, but they’re going to get a huge crowd, and so yeah, there’s a lot of buzz for it for sure."

How Sports Radio Capitalizes on the NFL Draft Spectacle Across America

Features John Mamola John Mamola -
“There is a buzz about it, no doubt about it."
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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."