"The path forward isn’t about catching up—it’s about carving out something different, something that cuts through in ways the competitor doesn’t. Because in 2026, winning isn’t just about ratings books."
"Why would you get in a bikini and hug and cavort with a head coach of a league that you cover? Then I'll just ask you this, if you were her husband, what would you say?"
"Over time you start to recognize that not every show can be great for any number of reasons. But the drive is always there. You never go in thinking you can mail it in today. None of us look at it that way."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."