“The problem is that rather than bringing McAfee in and letting him coexist inside of the ESPN ecosystem, the ESPN ecosystem is trying to be more like McAfee.”
“If the audience rises, the advertising increases, and your brand gains significant value, which leads to a major deal with the industry's largest sports media company, why would you even think a key contributor wouldn't be paid let alone not expect a fortune to appear?”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."