"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."
"The more the NBA can bridge the gap between audience levels for regular season games versus [nationally-televised] playoff games, the more value it creates."
"As we are trying to design what a new approach should be to see NBA games, the part that is on us is taking into account how a local fan is able to watch as well."
"What we’re seeing in television is that the internet has disrupted this business just like it has virtually every other business. But there’s still enormous interest in premium live sports programing."
"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."