Tag: AdWeek
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McDonalds Ending Three Decade FIFA World Cup Sponsorship
"In July, FIFA announced it exceeded $15 billion in revenue, significantly above the $11 billion projection."
Ferrero Brands Reportedly Increasing Ad Spend Into Sports Based on Super Bowl Success
"Building on the genuine momentum from Kinder Bueno and the success of Nutella Peanut, we’re in a position to double down on our investment to accelerate portfolio awareness and market share in the U.S."
Yahoo Media Group Launches New Media and Advertising Content Hub
"We really wanted to create a single destination for investors and professionals who wanted to understand media advertising in more depth and how it is reshaping the markets."
Penske Media Reportedly Discussing Acquisition of Unsold Vox Media Brands
"We have always adapted and led the way, and I believe authoritative work from trusted brands and talent is more necessary than ever."
ESPN Reviving ‘This Is SportsCenter’ Ad Campaign
"We feel like it’s one of those timeless amazing ideas and it’s our job to uphold the magnificence of the idea and execute it in 2023.”
Under The Radar – November 2, 2018
It's been a while since we produced an Under The Radar column. Although there's always noise being made inside sports media circles, we'd rather...