After abandoning their famous This is SportsCenter ad campaign in 2017, ESPN will revive the iconic series of commercials with the help of ad-agency Arts & Letters Creative Co.
According to a report from AdWeek, the campaign will likely return during the College Football Playoffs later this year and into 2023.
“With this new SportsCenter campaign coming into the fold and being awarded to Arts & Letters, it’s just an opportunity to really solidify the messaging and the relationship,” said ESPN Marketing and Commercial Marketing Executive Vice President Laura Gentile. “It brings back a campaign everybody knows and loves and is core to who we are as an entity.”
The ad campaign was famous for its humorous use of ESPN personalities as well as star athletes, mascots, and other sports figures.
Gentile told AdWeek the new commercials will “stay as true to the concept as possible. We feel like it’s one of those timeless amazing ideas and it’s our job to uphold the magnificence of the idea and execute it in 2023.”
