"FM is just one distribution point in a much larger ecosystem that includes streaming, podcasts, satellite and whatever comes next. The goal is no longer to own a frequency. It's to own every moment a sports fan wants to listen."
Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.
Amazon Prime Video seems to be equipped with the necessary tools on that end, as it plans to utilize various skycams, super slo-mo cameras and other camera angles to better present the game.
Rooks will host feature stories surrounding the league and its Thursday games as well as conduct sit-down style interviews with NFL players and coaches throughout the season.
"The game of musical chairs is ongoing at this point with much movement in the booths across the land. These announcers are just trying to have a seat available when the music stops."
"Michaels has an incredible knowledge of each game he covers. You can tell in some instances that he already has the grasp on a question he’ll ask an analyst during a game."
Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.
"You want to crystalize the story as fast as possible. Cut through the fat. Don’t waste time when you’re on the air, just like you don’t waste space when you’re writing... The reporting background frames everything we do."