"FM is just one distribution point in a much larger ecosystem that includes streaming, podcasts, satellite and whatever comes next. The goal is no longer to own a frequency. It's to own every moment a sports fan wants to listen."
Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.
"(Mike) Tirico doesn't do the opening monologue. So what am I going to do?" Collinsworth asked. "I could lean out, but it'd be stupid. I don't know what you do. Do you just do it for effect"
New things are scary. But if you're watching literally all your television through a streaming platform, the amount of consternation I saw last week was embarrassing.
Al Michaels recognizes he is stepping into a big unknown with his role as the play-by-play announcer of a strictly streaming NFL package.
Michaels, speaking...
"The broadcasting legend was told that FOX was going to pursue him, but says that information did not come from anyone officially connected to FOX and that the network never reached out."
Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.
"You want to crystalize the story as fast as possible. Cut through the fat. Don’t waste time when you’re on the air, just like you don’t waste space when you’re writing... The reporting background frames everything we do."