iHeartMedia has named Tommy Castor its new Market President in Salt Lake City. Castor takes over the role immediately as the company looks to grow its Utah operation.
What We Know: Castor will lead iHeartMedia’s Salt Lake City business strategy, revenue growth, client partnerships, and workplace culture. He’ll report to Glynn Alan, Area President for iHeartMedia Las Vegas and Salt Lake City. Castor joins the company’s Northwest Division after serving as Senior Vice President/Market Manager at Audacy Wichita. Previously, he served as Vice President of Sales there. Castor spent 10 years with iHeartMedia Wichita from 2008 to 2018. He began his career at Entercom and graduated from Southwestern College in Winfield, Kansas.
What They Said: “I’m honored to join the iHeartMedia team in Salt Lake City and lead such a talented group of professionals. This market has an incredible media landscape and strong community connections. I look forward to building on the SLC team’s success and positioning iHeartMedia as the premier media partner in the marketplace.” -Tommy Castor
“We are thrilled to have Tommy join the Salt Lake City team. His winning track record, industry expertise, and commitment to excellence make him a tremendous addition to iHeartMedia. Tommy’s leadership will inspire those around him and help position our team for even greater success in the years ahead.” -iHeartMedia Las Vegas/Salt Lake City Area President Glynn Alan
What Remains Unclear: iHeartMedia didn’t disclose specific revenue targets or immediate changes Castor plans to make across the Salt Lake City cluster. The company also hasn’t detailed how the transition will affect the market’s existing leadership structure.
What It Means: Castor’s return to iHeartMedia brings a familiar executive back into the company after eight years at Audacy. Meanwhile, his Wichita experience gives him recent market-management credentials. That combination could help iHeartMedia pursue stronger local revenue and advertiser relationships in Salt Lake City.
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