"To have Apple vision to be able to see things like you could see it in the stadium. I'm confident that we'll be able to translate the in-stadium passion and experience to something that will come through to a viewer and can be the MLS point of difference."
"All The Smoke has the voice, credibility and reach to tell the stories that aren’t being told. Brian, Matt and I have discussed working together for years — now it’s time."
All the Smoke Productions reportedly signed boxers Andre Ward and Roy Jones Jr to contracts through which they will serve as key parts of the fight content division.
"To have Apple vision to be able to see things like you could see it in the stadium. I'm confident that we'll be able to translate the in-stadium passion and experience to something that will come through to a viewer and can be the MLS point of difference."