All The Smoke Productions (ATSP) announced that former NBA player and company co-founder Jelani McCoy has been named Chief Strategy Officer, alongside promotions for director of operations Christina Mizzi to Vice President, Operations & Production, and flagship series producer Dylan Dreyfuss to Vice President, Content & Partnerships.
The moves come as the production and creative agency expands its reach across sports and entertainment.
Since its founding in 2024, ATSP has grown into a multi-platform content powerhouse, building a network of more than 20 million engaged fans. The company’s portfolio includes weekly digital series such as All The Smoke, ATS Unplugged, Hall of Game, The Art of Ward and Ring Champs, which collectively highlight its ability to deliver both long- and short-form content across sports and culture.
As Chief Strategy Officer, McCoy will oversee ATSP’s brand development across platforms. He will guide strategic growth using data, analytics, and emerging business opportunities. A co-founder and executive producer of All The Smoke, McCoy continues to contribute creatively. He is also charting new paths for the company’s expansion.
The company’s growing presence in combat sports extends through ATS FIGHT. Its work goes beyond storytelling to premium coverage of major boxing events. This year, that included the Canelo Álvarez vs. Terence Crawford showdown. This week features the highly anticipated Jake Paul vs. Anthony Joshua bout on Netflix.
Dreyfuss, promoted to Vice President, Content & Partnerships, will continue producing the flagship program. He will also spearhead new intellectual property development. Additionally, he will manage a growing roster of partnerships, including DraftKings and iHeartMedia. Under his leadership, ATSP has set industry standards in digital audience growth, social content and creative strategy.
Mizzi, now Vice President, Operations & Production, will oversee ATSP’s headquarters in Marina Del Rey. She will manage the company’s production operations as they scale. Her responsibilities include live events, studio operations, and out-of-house production. She ensures that ATSP maintains its creative and operational standards amid rapid growth.
Matt Barnes, ATSP CEO, praised the leadership team, saying, “Christina, Dylan and Jelani have been instrumental in building All The Smoke Productions into the creative force it is today. Their leadership, vision and passion have elevated our entire company, and these promotions reflect the impact they’ve made on our culture, our content and our growth.”
COO Brian Dailey added, “What sets ATSP apart is the people behind it. Jelani, Christina and Dylan each bring a tireless work ethic, inspiring passion and world-class expertise to their craft. Together, they are helping lead our expansion in cutting-edge content, brand-building, distribution and reach.”
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