Silver Tribe Media, the digital media management and production company, has been acquired by Initial Group, the two companies have announced.
Silver Tribe Media was founded in 2021 by CEO Michael Klein and COO Jack Rose, who originally met while working togeter at CAA’s Sports Media Group. Under their direction, the company has grown to include clients like Omaha Productions, Hapro Studios, Dirto Mo Media, The Volume, and more.
With the acquisition, Silver Tribe Media will rebrand as Initial Digital.
“Silver Tribe has quickly become the foremost partner for talent and brands looking to build modern, durable digital businesses,” said Initial Group CEO Michel Pratte. “The expertise of Michael, Jack, Jen, and the entire team has proven to be deeply strategic and impactful in helping ambitious talent and modern media brands amplify their connection with global audiences.
“Bringing Silver Tribe into Initial reinforces our mission to partner with representatives and clients who value alignment with a future-facing, talent-centered organization, designed to create new opportunities across our family of companies and the broader entertainment community we value and endeavor to support,” Pratte added.
“As we enhance our digital footprint, we need the right operational engine—and every ambitious individual with a public platform and enterprise needs deep expertise as they solidify their own direct-to-fan relationships,” added Initial Group COO Eric Taitz. “Silver Tribe brings proven monetization tools, world-class relationships, and production infrastructure that strengthen how we support talent and scale digital-first businesses across our platform.”
With the rebrand to Initial Digital, Klein will serve as the President of the new division, with Rose working as COO. Jen Simmons will serve as the Chief Content Officer.
“We’re thrilled to be partnering with Initial Group to continue building a modern-age entertainment platform to support talent and brands,” said Initial Digital President Michael Klein and Initial COO Jack Rose. “Joining Initial allows us new opportunities as we continue the work we’re most passionate about: helping talent and brands build sustainable, long-term businesses. Our high-touch, day-to-day partnerships remain unchanged but are now bolstered by the infrastructure and collaborative opportunities available across the entire Initial platform.”
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