Tag: Alt 98.7

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Jeff Garcia Named Executive Producer of Nationally Syndicated “The Woody Show”

"When you get the chance to bring someone of Mr. Garcia's caliber on board, you don't overthink it; you do it."

The Industry According To….Woody, Premiere Networks

"I don’t believe in “local for the sake of being local.” Just because it’s local doesn’t mean it’s interesting."

Alt 98.7 Detroit Tabs Amanda Habrowski for Mornings Beginning March 12

"I left Detroit to chase a dream, and now I get to come home and live it."

Barrett Media’s Top 20 Alternative Radio Shows of 2025

"A total of One Hundred and Eleven (111) Alternative radio shows appeared on ballots turned in by our voters."

Former KROQ Host Nicole Alvarez Joins Alt 98.7

"Losing the ability to speak to you every day taught me just how much that connection means"

How ‘The Woody Show’ Remains Vulnerable Yet Insensitive at the Same Time

"I don’t care how people see me or view me as long as it’s real.”

Barrett Media’s Top 20 Alternative Radio Shows of 2024

"52 Alternative radio shows appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Alternative Radio Program Directors of 2024

"35 Alternative radio program directors appeared on ballots turned in by our voters."

Hudson Hott Moves On From Alt 98.7 Los Angeles

Citing the high cost of living, she announced that her family is relocating from Los Angeles to North Carolina.

Meet Chris Booker of ‘Booker & Stryker’ Alt 98.7 Los Angeles

There is something about So Cal Rock and Alt that is so different from the rest of the country. I speak from experience, having programmed both formats on the West Coast for a time.

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."