When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
"When we started doing hip hop, we utilized the records we were hearing on Soul Train, American Bandstand, and 77 WABC. Our inspiration wasn’t about color. It was about vibration and sound."
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).