Tag: Amplifi Media

"They have a lot of catching up to do so it’s not a given this works. But Spotify has had a series of problems fluidly monetizing video and audio, and YouTube is primarily video. Apple could be a better publisher experience, but so many people no longer use Apple for podcasts."

"Having a brand that covers the external and internal trends that are impacting us is vital."

"This consolidation reflects a broader shift happening in the industry: the move away from high-cost, narrative-first podcasting toward more scalable, monetizable, and creator-driven formats."

"If you do not have an on-demand strategy where you're curating and harvesting additional listening opportunities, you're missing an opportunity."

“YouTube is the only one that's grown in any notable way in the last year and a half.”

"It’s not enough to say lots of people use YouTube for podcasts. The way they are using YouTube is also changing.”

Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.

Podcasting has grown to new heights in recent years, but that doesn't mean everything is perfect inside the industry. In a recent story, The...

"The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations."

"The mission is to stay on top of the fast-changing podcast space, and being in New York, we will introduce students to some of the top names in the field."