Tag: Andy Masur

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UFC Reveals Global Total Viewership Figures for Freedom 250 Event at The White House

"The event generated an estimated 64 billion media impressions valued at $1.1 billion across broadcast and online platforms."

iHeartMedia Strikes Deal with Amazon for Audio and Video Advertising

“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”

Dave and Chuck the Freak Celebrate 25 Years in Detroit

"We know it wouldn't work without both of us."

iHeartMedia Cuts Expose Radio’s Biggest Lie

Let's drop the "content is king" mythology once and for all — because it doesn't hold up under scrutiny.

Jason Benetti Wants New Perspectives In The Booth

"I do want people to know that watching baseball through a different prism is a good thing. It’s always a good thing. Let different people comment on the game every once in a while."

Where To Go When You Need To Prep

I’m sure you’ve found yourself sitting in the booth before a baseball game, getting frustrated because you can’t find that one nugget you need...

What Is The Balance That Makes A Perfect Postgame?

"Don’t take cheap shots, more than likely you’ll have to face the people you called out at some point or another."

A Twitter Strategy From The Play-By-Play Booth

"I don’t just repeat or retweet things I may see on Twitter unless I know the source."

You Have To Plan For A Successful Pregame Show

"Plan B’s are sometimes needed. If the subject of Plan A isn’t available, you can’t cancel your pregame show because the first option was a dead end."

More Bad Habits From The Broadcast Booth

"I heard from many of my broadcasting peers to point out a few more of these hard habits to break. My apologies to the band Chicago."

Correcting Bad Habits In The Broadcast Booth

"I’ve listened back to some of my work this season and noticed a few of these “crutches” and I cringe a little bit. I can only imagine what our listeners are thinking."

How Do You Find The Best Stories For Your Game?

"Information is everywhere these days thanks to the World Wide Web, but don’t just settle for the ride on the superhighway of information. Dig deeper."

There’s No Such Thing As Too Much Prep

"Baseball is filled with numbers, stats and tons of information provided by the team. From all of that, you have to decide what is important to your listening audience."

A Story Unlike Any Other Told Perfectly

"Nantz let the pictures tell the story, as he “laid out” for 2 minutes and 42 seconds. No words could have ever done those pictures justice."

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iHeartMedia Strikes Deal with Amazon for Audio and Video Advertising

“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”

Dave and Chuck the Freak Celebrate 25 Years in Detroit

"We know it wouldn't work without both of us."

iHeartMedia Cuts Expose Radio’s Biggest Lie

Let's drop the "content is king" mythology once and for all — because it doesn't hold up under scrutiny.

The NBA Draft Has Become A Television Mess

"The problem is the NBA wants an NFL-sized television event without creating an NFL-sized television format."