Tag: Andy Masur

Browse our Latest articles!

UFC Reveals Global Total Viewership Figures for Freedom 250 Event at The White House

"The event generated an estimated 64 billion media impressions valued at $1.1 billion across broadcast and online platforms."

iHeartMedia Strikes Deal with Amazon for Audio and Video Advertising

“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”

Dave and Chuck the Freak Celebrate 25 Years in Detroit

"We know it wouldn't work without both of us."

iHeartMedia Cuts Expose Radio’s Biggest Lie

Let's drop the "content is king" mythology once and for all — because it doesn't hold up under scrutiny.

Get On The Air However & Wherever You Can

"While we never have a completely mistake free broadcast, you can hear effort, you can hear potential and you can certainly hear growth."

Broadcaster Review: Thursday Night Football

"It’s become a thing now in the NFL, when you hear Joe Buck’s voice, it’s a big event."

College Kids Are Different From Professionals

"When it comes to calling either college games, pro games or a combination of both always be prepared. That is the one thing that never changes no matter what sport or level you are calling."

Ad Copy Is Annoying But It Matters

"Make your call, allow your analyst to break the play down, then, because the pace of the game allows, you can get in that ad. It’s only obtrusive if you allow it to be."

Broadcaster Review: The SEC on CBS

"Sometimes broadcasters fall victim to over enthusiasm when it comes to calling huge games. These guys seemed relaxed and ready for what was to come that afternoon."

Broadcaster Review: Big Noon (Nude?) Saturday

"Some claim to hear Johnson calling it, "Big Nude Saturday' instead. I thought, there is no way this could actually be the case."

Do You Dare Bite The Hand That Feeds?

"At the local level, we need the support of our station management. They need to understand what your job is and how to protect your interests, the station’s interests and satisfying the team partner all at the same time."

Broadcaster Review: Monday Night Football

"You aren’t going to make everyone happy, but in prep for a game like this, having something good, bad or indifferent to say about each club will go a long way in keeping interest."

Ron Santo Prepared Cory Provus For Bob Uecker

"They show me some numbers once in a while to show me how many people are listening and its incredible I’m just amazed at the outreach and I’m so honored by the amount of people that listen."

Avoiding Mistakes Takes A Team Effort

"Trust me, in this day and age of social media, you find out very quickly when something that is said is untrue or unintentionally hurtful."

Popular

iHeartMedia Strikes Deal with Amazon for Audio and Video Advertising

“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”

Dave and Chuck the Freak Celebrate 25 Years in Detroit

"We know it wouldn't work without both of us."

iHeartMedia Cuts Expose Radio’s Biggest Lie

Let's drop the "content is king" mythology once and for all — because it doesn't hold up under scrutiny.

The NBA Draft Has Become A Television Mess

"The problem is the NBA wants an NFL-sized television event without creating an NFL-sized television format."