Tag: Apple Podcasts

"Alignment between where the audience is going and how content is delivered. The next generation of listeners isn’t choosing between audio and video; they expect both, seamlessly and on demand."

"We’re always looking to give something to the audience where they feel more a part of it. There’s been small changes here and there that I think have been awesome for the audience and the tier one fans that have been with us since day one. It’s about creating a higher sense of community with Bussin' With The Boys."

"They have a lot of catching up to do so it’s not a given this works. But Spotify has had a series of problems fluidly monetizing video and audio, and YouTube is primarily video. Apple could be a better publisher experience, but so many people no longer use Apple for podcasts."

Spotify is the preferred platform for users in the 18-34 demographic, with 49% labeling it the top platform.

The industry is shifting. Or, depending on your viewpoint, has already shifted. The news/talk format can no longer pretend that this avenue doesn't exist.

"The brands that win over the next decade won’t debate whether video matters. They’ll focus on executing it better than anyone else. They’ll understand that visibility drives discovery, discovery drives engagement, and engagement drives revenue."

The development is expected to be launched on the platform later this spring. The company began testing beta versions of the functionality on Monday.

When creators design episodes to be watched first, clipped second, and listened to last, the hierarchy is obvious.

The MeidasTouch Podcast took the top spot in the Multi-Channel Podcast rankings, propelled by its popularity on YouTube and with clips posted to TikTok and YouTube.

Apple Podcasts is scheduled to release its Show of the Year Award on Thursday, December 4th.