Political advertising was never built as a meritocracy, and campaigns don't always spend where the numbers point them. They spend where the instinct — and the image — feels safest.
"My wife and my kids will forever be the priority. I’ll literally walk away from anything if I felt it was a detriment to them and my family. I got the greatest job because I don’t get flack from my bosses knowing what’s most important to me."
"Professional franchises don’t have to agree with a media member. They don’t have to like the questions being asked or the opinions being offered. But when a credential is pulled immediately after pointed criticism and no explanation is provided, it creates the appearance that a dissenting voice is being punished for being dissenting."
"They have a lot of catching up to do so it’s not a given this works. But Spotify has had a series of problems fluidly monetizing video and audio, and YouTube is primarily video. Apple could be a better publisher experience, but so many people no longer use Apple for podcasts."
The industry is shifting. Or, depending on your viewpoint, has already shifted. The news/talk format can no longer pretend that this avenue doesn't exist.
"The brands that win over the next decade won’t debate whether video matters. They’ll focus on executing it better than anyone else. They’ll understand that visibility drives discovery, discovery drives engagement, and engagement drives revenue."
The MeidasTouch Podcast took the top spot in the Multi-Channel Podcast rankings, propelled by its popularity on YouTube and with clips posted to TikTok and YouTube.
"NPR Editor in Chief and Chief Content Officer Edith Chapin said Campbell, who is based in Los Angeles, is pursuing an opportunity “a little closer to home” in California"
Political advertising was never built as a meritocracy, and campaigns don't always spend where the numbers point them. They spend where the instinct — and the image — feels safest.
"My wife and my kids will forever be the priority. I’ll literally walk away from anything if I felt it was a detriment to them and my family. I got the greatest job because I don’t get flack from my bosses knowing what’s most important to me."
"Professional franchises don’t have to agree with a media member. They don’t have to like the questions being asked or the opinions being offered. But when a credential is pulled immediately after pointed criticism and no explanation is provided, it creates the appearance that a dissenting voice is being punished for being dissenting."