"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
"We’re always looking to give something to the audience where they feel more a part of it. There’s been small changes here and there that I think have been awesome for the audience and the tier one fans that have been with us since day one. It’s about creating a higher sense of community with Bussin' With The Boys."
"They have a lot of catching up to do so it’s not a given this works. But Spotify has had a series of problems fluidly monetizing video and audio, and YouTube is primarily video. Apple could be a better publisher experience, but so many people no longer use Apple for podcasts."
The industry is shifting. Or, depending on your viewpoint, has already shifted. The news/talk format can no longer pretend that this avenue doesn't exist.
"The brands that win over the next decade won’t debate whether video matters. They’ll focus on executing it better than anyone else. They’ll understand that visibility drives discovery, discovery drives engagement, and engagement drives revenue."
The MeidasTouch Podcast took the top spot in the Multi-Channel Podcast rankings, propelled by its popularity on YouTube and with clips posted to TikTok and YouTube.
"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."