"When a major player invests in the future of a medium, the entire industry has a reason to pay attention. If Netflix is serious about becoming a long-term home for podcasts, creators stand to benefit from the competition it creates."
"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
"Amazon Music is introducing an integrated video podcast experience for customers, making it simpler for customers to watch a selection of their favorite podcasts without leaving the app."
"This will enable Spotify-hosted creators to distribute their video podcast content across platforms, reaching audiences on both Spotify and Apple Podcasts without changing their existing setup..."
"We believe the platforms that win in this next era of podcasting won’t be the ones that limit access – they’ll be the ones that empower creators at scale.”
Previously, the show was available on YouTube and Spotify. On those video platforms, Hannity has already racked up hundreds of thousands of views with the new show.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."