Libsyn has announced it is expanding video publishing capabilities for Spotify to all content creators beginning on Wednesday.
Libsyn creators can now publish video podcasts directly to Spotify, as well as other video platforms, with the company’s complete integration with Spotify’s Distribution API.
“We view video as a natural progression for podcasting – it gives creators more ways to engage audiences, deepen storytelling, and grow their businesses,” said Libsyn President/CEO Brendan Monaghan. “Creators don’t want to choose between audio or video, or between platforms.
“That’s why we’re opening video to every Libsyn creator – not hand-selecting a few shows,” Monaghan continued. “We believe the platforms that win in this next era of podcasting won’t be the ones that limit access – they’ll be the ones that empower creators at scale.”
While it is adding the ability to publish videos to Spotify, Libsyn says a similar functionality for Apple Podcasts‘ HLS video is in the works. The company says that capability is “coming soon.”
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