The CW Network and Roku announced a new streaming partnership launching this fall. CW programming will land on The Roku Channel through a dedicated CW-branded hub. The deal puts CW content in front of more than half of U.S. broadband households.
Shows heading to the hub include the new scripted series Private Eyes West Coast, and the unscripted hit Police 24/7. Additionally, episodes of Scrabble and Trivial Pursuit will also be available. Additionally, new installments of “WWE NXT” will be made available to stream on The Roku Channel every Wednesday following its live Tuesday night broadcast on The CW.
Earlier today, the CW Network announced an additional streaming partnership with ESPN for their live sports portfolio.
The hub also features over 800 hours of CW library content. That includes Wild Cards, Penn & Teller: Fool Us, Children Ruin Everything, and Good Cop/Bad Cop starring Leighton Meester and Luke Cook.
CW President Brad Schwartz sees the deal as a major reach play.
“Partnering with Roku supercharges the reach and accessibility of The CW’s premium entertainment content,” he said. “We’re bringing together the best of broadcast with the best of streaming to unlock unprecedented scale for our content, our audience, and our advertisers.”
Roku’s Head of Content Lisa Holme highlighted the programming depth.
“The CW’s lineup is packed with bold, binge-worthy programming — from the intrigue of ‘Sherlock & Daughter’ to the competition of ‘WWE NXT’ to the long-running magic series ‘Penn & Teller: Fool Us,'” she said. “Starting this fall, Roku viewers will be able to stream it the very next day.”
Viewers can still watch CW content through the CW App. The partnership also opens new doors for advertisers, promising deeper engagement and broader audience targeting across screens.
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