"There's an Instagram ass model who takes a shot of her butt crack and gets 3.4 billion views. Is it just the views? Don't you want to watch the game?"
"The minority investment will aim to broaden distribution as ESPN works on executing “Project Flagship,” a plan to unveil a direct-to-consumer (DTC) offering."
"Even the low end of interest has to justify the price, because no matter what, if this is the path forward for Apple, it will always be paying based on the value of the sport to the market most passionate about it."