In a series of tweets Monday, Tesla CEO and new Twitter owner Elon Musk stated that Apple threatened to remove the social media platform from its app store.
"Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.'”
I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.
The NFL's broadcast deals signed last year with FOX and CBS including local exclusivity. In turn, the networks have continued to hold or have purchased stations in NFL markets.