"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
“KBZT has always been about the freedom of experimentation,” says Pritchard. “When the station launched we were raging against the corporate rock machine, but we were always flexible.”
There have been many changes in how people consume radio, and the ability to adapt to that is key for anyone. And knowing now what an audience is like today versus when we first started, it's completely different.
“We have no doubt their vast knowledge of this city’s sports scene will add extraordinary value to our local content offering, and can’t wait to see them get the ball rolling.”
“Within Audacy they don’t refer to us as radio stations; they refer to us as brands because 97.3 is our brand. It’s our image. It’s everything that we do."
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”