"All I wanted to do with my life was to write about sports and I never imagined it would take me this far. The team with me is second to none. Now, we ball."
“KBZT has always been about the freedom of experimentation,” says Pritchard. “When the station launched we were raging against the corporate rock machine, but we were always flexible.”
There have been many changes in how people consume radio, and the ability to adapt to that is key for anyone. And knowing now what an audience is like today versus when we first started, it's completely different.
“We have no doubt their vast knowledge of this city’s sports scene will add extraordinary value to our local content offering, and can’t wait to see them get the ball rolling.”
“Within Audacy they don’t refer to us as radio stations; they refer to us as brands because 97.3 is our brand. It’s our image. It’s everything that we do."
"All I wanted to do with my life was to write about sports and I never imagined it would take me this far. The team with me is second to none. Now, we ball."