Tag: Audio
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Dear Rock Radio: Will They Remember You?
Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.
There’s Light At The End of This Tunnel
The radio business is dead. Turn off the lights. Pull the plug. It's over. Finished. Done.
How many times have we heard these negative narratives...
Just Like Coke, Media Brands Must Show The Way Forward
When you've been the dominant player in your business, and one of the world's largest and most successful companies, it's easy to become complacent...