“People who grew up loving music from the grunge era are very similar to the people that we see every day interacting with the show that also like CCR and ACDC.”
"You have to be cognizant of the fact that you are regularly being exposed to potential P1s that are not very familiar with you. It’s kind of like always being on a first date.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."