"With the 2026 college football season just around the corner, this move gives Longhorn fans another hour of the in-depth analysis, big-name interviews and passionate discussion they’ve come to expect from Hardge and Henry."
"Adding The 3rd & Longhorn Postgame Show to the station’s existing coverage makes 1300 The Zone the most comprehensive and robust destination for Texas Longhorns fans"
"Some advertisers have taken that and run with it, some of the old school agencies and advertisers are just not prepared to go digital and I understand that."
"This shift allows us to adapt to the rapidly changing media landscape and maintain our leadership in providing exceptional content to our valued listeners and advertising partners."