Tag: barrett media
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Facebook and X Have Changed the Rules, and Media Brands Must Adapt
"If you run a brand, and you've spent years building an audience, trying to keep people aware of your audio, video, and written content, how are you supposed to reach your audience if the platform isn't showing your content to your fans?"
Media Layoffs, Format Changes, and the Audience Left in the Dark
One day, they’re there. The next, they’re gone. And there’s no explanation offered. Media layoffs and format changes, just happen.
That’s how the radio...
It’s Merry Christmas Time.. In August
How do we prepare and freshen our brand’s purpose during the Holidays? Consider Clark Griswold’s search for the perfect tree in National Lampoon's Christmas Vacation.
PPM: What About the Children?
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...
Eavesdropping: Covino & Rich, FOX Sports Radio
When it's summer and the Olympics are going on, it is a pretty limiting time for sports talk radio. Yes, football is right around...
Audacy AI Study: A Q&A with CTO Sarah Foss and VP of Research and Insights Idil Cakim
As audio networks are racing to become a beacon of trust in the age of Artificial Intelligence, the Audacy Research, Insights, and Technology teams...
Josh Innes Not Ruling Out Return to Sports Radio After Stints in Music at KSHE 95 and 105.9 The Rock
Last week, Josh Innes took to X to announce he had been let go from his position hosting afternoon drive at legendary St. Louis...
ESPN Radio Partners with Sports Radio Harrisburg
Cumulus Media has partnered once again with ESPN Radio and has changed affiliations in Harrisburg, Pennsylvania. What had been an Infinity Sports Network station...
Alex Mac Joins DC 101, Washington D.C. For Evenings
, “I couldn’t be more excited to be joining the lineup at the legendary DC101. "
100.3 The Bull, Houston welcomes ‘Sounds Like Texas With Zakk United’
“Sounds Like Texas” with Zakk United (Wills) will air weekly on Sundays from 6 pm to 8 pm CT beginning August 11.