Tag: barrett media

Frank Copsidas and the LPTV Broadcasters Association filed a critical FCC petition. They're pushing low-power TV stations to adopt 3GPP 5G Broadcast instead of...

"Religious broadcasters continue gobbling up signals across the United States"

"It's hard to fake Long Island. You gotta be it."

"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."

"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

"The writing feeds everything else. It starts with the backbone of writing, which is preparation. Reporting, researching, and being prepared. I always tell students to use a fraction of what you discover in your story. The same approach applies to everything else."

If you're running a news operation and you actually want to meet consumers where they are, you need more than one lane. You need an audio strategy, a long-form video strategy, a short-form video strategy, and a written strategy.

"There's no question in my mind the market is poorer for not having a station like WCBS covering important stories in the tri-state. There are a million stories that could use in-depth reporting, and local news makes a real difference in the communities where it's served."

I remember the first time I saw the band 4 Non Blondes. It was in the office at a radio station on a VHS...