Tag: barrett media
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News/Talk Radio and the On-Demand Problem No One Has Solved Yet
One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.
Why Radio Sellers Should Shift From Results to Purpose and Relationships
For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...
Jodee Woods Returns to U-93 South Bend Morning Radio
"U93 is better with Jodee on the air, and we're excited for what's ahead."
Mike Francesa, Chris “Mad Dog” Russo Reflect On John Sterling: “The Soundtrack Of Yankees Baseball”
"This guy never took a game off. He never took any off and of the nine innings. He wanted to do every minute, every game. So, he is the soundtrack of Yankees baseball."
Radio One Adds Rickey Smiley to Classix 107.9 Philadelphia
"The addition aligns with the station's goal of delivering engaging and culturally relevant programming."
Scott Jennings Addresses Fallout From Viral CNN Clip with Adam Mockler
"My view is debates are good. Keeping your hands to yourself and keeping out of my space is good. A little more civil debate would be a good thing."
Draymond Green Returning To Inside The NBA For Postseason
"The Golden State Warriors forward will make three upcoming appearances on Inside the NBA on ESPN, filling in for Kenny Smith starting Wednesday."
82% of Advertising Agencies Now Buying Programmatic Audio Ads, Cumulus/Westwood One Data Shows
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
Yesi Ortiz Officially Tapped for Nights at 94.7 The Wave
"Some of the challenges I faced were super defeating, so this moment is just all thanks to God."
How One Phone Call Put Larry O’Connor in Morning Drive on Salem Radio Network
"Chris Stigall was actually the best man at my wedding. I'm thrilled to pick up his microphone and continue the relationship he built with the Salem national audience. It's the perfect fit."