Tag: barrett media
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Paramount Executive: UFC Audience on Paramount+ Is 15 Years Younger Than Average Audience on Platform
"We have found that on average, the folks watching UFC on Paramount+ are 15 years younger than our average audience before UFC, so for us that’s a massive unlock."
Fox News Leads Cable News Counterparts in May Ratings
The Five remained the top-rated show in all of cable news.
2026 Radio Mercury Awards Spotlights Audio Advertising’s Most Creative Campaigns
"Great radio creative begins with great writing."
Approaching The Summit: Justin Johnson, 98Rock
"The second you think you've got radio figured out, everything changes, and you know nothing."
‘Inside the NBA’ Lost Some Spark Through No Fault of It’s Own on ESPN
"The biggest lesson from Inside the NBA's first season on ESPN isn't that the show suddenly became less talented, less entertaining, or less insightful. It's that audiences can't engage with a show they rarely see."
Should Radio Go Commercial-Free on the 4th of July Weekend?
"Commercial-free beach afternoons would sound awesome."
Toy Story 5 and Taylor Swift Give Country Radio a Culture Moment
"The audio is completely secondary to the sheer magnitude of the event."
Why Scott MacFarlane Chose MeidasTouch After Leaving CBS News
"This is a pivotal moment. Democratic norms are coming unspooled, and if people don't get after that, they're going to keep unspooling."
How iMAR Entertainment Turns Unsold Advertising Into Unforgettable Experiences
"The conversation becomes even simpler if you simply have unsold inventory on the books that's already going unsold. Might as well turn that into serious revenue."
Three Years After Chuck Todd, Kristen Welker Has Meet the Press Winning Again
She's done an excellent job of evolving the program while remaining true to its roots. And that evolution continues to pay off.