Tag: barrett media
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Why the Gen Z Audience Needs Personality-Driven Urban Radio
"Young listeners crave community and connection. They just consume it differently right now."
Why Radio’s Local News Numbers Should Silence the Doom-and-Gloom Crowd
I'm not saying this removes any concerns that persist, but it is also a clear sign that the narrative of radio as dead simply isn't grounded in reality.
How Improv and Audience Interaction Fuel Heidi & Frank’s Success on 95.5 KLOS
"When I was coming up in the ‘90s, it was one of the best times to be in it. Then the accountants and lawyers started making programming decisions they had no right to make.”
What Does Real Rock Radio Growth Look Like in 2026?
"2026 growth is about growing audience love, not audience size."
Draymond Green Proved He’s Not Ready for Inside the NBA’s Next Evolution
"For years, Green has been viewed as the natural successor to Barkley. The next voice, personality, or the next era. Championships, edge, and a willingness to say what others won’t. On paper, it makes sense. But sitting in that chair isn’t about resume."
Is AI Advertising About to Disrupt Local Media Revenue Streams?
Let's be honest: the money being poured into AI infrastructure is staggering. You'd have to be naive to assume that ad dollars won't follow the eyeballs.
Is the Recent Sports Viewership Growth Too Good To Be True?
"The danger comes when inflated or expanded definitions of “viewership” become accepted without context. Because eventually those expectations become baked into rights fees, ad sales, staffing decisions, and long-term business strategy."
How 1010 WINS Anchor Susan Richard Wrote and Produced Her Own Film
"Most of it was written in the conference room on the 10th floor of 345 Hudson behind Ben Mevorach's office."
Detroit Sports Broadcaster Pat Caputo Dies After Bout With Cancer
"Today May 7th we lost Pat to cancer. Pat was surrounded by his family. Thank you for all your support."
100.7 The Wolf Launches New Morning Show “Ellen & Aaron” in Seattle
"With Ellen's established rapport and Aaron's local stage presence, this show is a celebration of everything our community loves."