"At some point, ESPN has to decide whether it wants the conversation surrounding its first Super Bowl to be about the broadcast it has assembled or the one it might be losing."
"When we go back to 2024, Donald Trump was making lots of podcast appearances. That was easy to watch and monitor. It was very easy to compare his appearances with those of his opponent, Kamala Harris. That’s one of the reasons we’re probably not seeing as much hubbub about it this year.”
"It has not expressed any inclination to apply a similar interpretation of the equal opportunities rule to other broadcasters, including the many voices— conservative and liberal—on broadcast radio."
"The ratio between current discussion and recycled nostalgia felt completely out of balance. This approach seemed better suited for a podcast audience than a network television production."
"When we go back to 2024, Donald Trump was making lots of podcast appearances. That was easy to watch and monitor. It was very easy to compare his appearances with those of his opponent, Kamala Harris. That’s one of the reasons we’re probably not seeing as much hubbub about it this year.”
“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”