"Networks like FOX Sports understand that shoulder programming needs more than discussion. It needs personality and personalities who bring out the characters of others. That's the magic of Alexi Lalas."
As an industry, we need to realize that a rising tide lifts all boats. Many shows and stations are where they need to be with their digital game, but many are still well behind the curve.
"Even when the NBA Finals are tipping off. Even when the Stanley Cup is being contested. Most sports need games to control the conversation. The NFL just needs a headline."
"People often assume that a cloud product isn't closely connected to traditional broadcasting. We can run everything in the cloud, but whenever you want to use hardware, we can integrate with virtually any traditional broadcast equipment."
"Networks like FOX Sports understand that shoulder programming needs more than discussion. It needs personality and personalities who bring out the characters of others. That's the magic of Alexi Lalas."