Tag: barrett media

"We have exciting momentum across the board."

"That is what everybody hopes for when you produce television. The worst thing in the world is showing something and finding out that people didn't care."

"FM is just one distribution point in a much larger ecosystem that includes streaming, podcasts, satellite and whatever comes next. The goal is no longer to own a frequency. It's to own every moment a sports fan wants to listen."

"It may start with a conversation with a co-host, but then do you bring in the listeners?"

"The most demoralizing outcome is asking talent for creativity and then letting their ideas disappear into a corporate black hole."

Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.

"I knew radio's top personalities had an event they could finally call their own."

"You want to crystalize the story as fast as possible. Cut through the fat. Don’t waste time when you’re on the air, just like you don’t waste space when you’re writing... The reporting background frames everything we do."

"Like it or not, change is a constant in big-time media, and ESPN will continue moving forward. Entertaining and energetic talents like Williamson are helping forge that new path."

"I think it's important in our industry that we be able to tell stories. And I think it is becoming a lost art form in what we do. And so we work really hard at telling stories on our national radio show."