"At some point, ESPN has to decide whether it wants the conversation surrounding its first Super Bowl to be about the broadcast it has assembled or the one it might be losing."
"When we go back to 2024, Donald Trump was making lots of podcast appearances. That was easy to watch and monitor. It was very easy to compare his appearances with those of his opponent, Kamala Harris. That’s one of the reasons we’re probably not seeing as much hubbub about it this year.”
“We'll cover the wide range, whereas a lot of times our competitors will narrow in on one case. We're everywhere and covering everything from all different angles and sides.”
As a consumer, can’t I be offered something better? And for the advertiser, is showing me the same spot or even multiple executions 10-15 times over a few hours the best use of advertising dollars?
"Maybe one day, hopefully long after I'm dead and gone and made enough money to retire in this career, maybe AM Radio really is gone, and it all is app-based. And that's why we push it so much."
"When we go back to 2024, Donald Trump was making lots of podcast appearances. That was easy to watch and monitor. It was very easy to compare his appearances with those of his opponent, Kamala Harris. That’s one of the reasons we’re probably not seeing as much hubbub about it this year.”
“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”